Being someone who gets quite excited about anything that’s a little bit ‘gimmick-y’, coupled with the fact that I love receiving anything through the post, beauty boxes were something that was sure to hook me in. Having a box of…
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For a long time I have been interested in the psychology behind shopping. In my life I have seen groups of people aggressively hammering on a shop front door to be let into a boxing day sale. I have…
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Working in a PR office myself (albeit one for an emergency service, not a beauty brand), I find the world of Marketing and PR an interesting one, and love seeing how new companies stir up an appetite for their brand,…
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