Brightly coloured beach huts are part of the geography - and charm - of Bournemouth seafront (and a lot of the East Dorset coastline), and I always feel that there's something quintessentially British about seeing families lounging on deckchairs outside of their beach huts, soaking up the sunshine and reading the newspaper or enjoying a picnic. I've always thought of the Cath Kidston brand as very 'British' too - nostalgic, floral prints that bring cheer to the kitchen and all over the home (including wardrobes, pajama drawers, laundry rooms and all sorts!) Cath Kidston have a store in Bournemouth town centre, so it seems a perfect match that they've ventured further towards the seaside to deck out some of our beach huts in their wonderful prints.
The beach huts feature classic prints (Antique Rose and Button Spot) as well as key prints from the Spring/Summer collection - Clouds, River Fish and Paradise Fields. I adore the River Fish print (and the fish are perfect for the aquatic placement!) - but the cloud beach hut definitely has my heart. I have been lusting after the Gola x Cath Kidston cloud print trainers for some time so to see the print in beach hut format is very exciting!
Luckily the sun put his hat on for the unveiling of the new huts, and so Tom, Tamsin and I took a wander down to the seafront with the doggies to have a good look. Max and Bodhi were very good and agreed to pose for a photo! I sometimes called Bodhi 'cloud-dog' as he looks like a fluffy cloud with legs, so it was very apt that he did some posing in front of that beach hut (though he didn't sit quite as well as Max!)
The beach huts will be there until September and are well worth a visit (you can even rent them for a day!). They're part of a new campaign called #RandomActsofKidston where the brand are aiming to bring a bit of cheer to people's days with their iconic, bright prints.
Make sure you make a trip to see the beach huts if you're down our neck of the woods before September - they definitely won't fail to put a smile on your face!