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Normcore

I must admit I did let out something of a guffaw when I read an article in Grazia about 'Normcore'.  I thought initially it was an April Fool's, but seeing the word scattered all over the internet ever since suggests that if it is an April Fool's it's a blimmin' successful one.  Grazia explains that the new trend is not to chase trendiness, and that normcore is "embracing sameness, rather than striving for 'difference".  The normcore uniform is trainers, boyfriend jeans and sweaters - 'fastidiously functional' and designer label free. Though I do have to chuckle at the idea of hipsters and fashionistas actively trying to look like they're not trying, there is a certain element of the idea that appeals to me.  If you've followed my blog for a while you'll know that I struggle a little with personal style - I'm drawn to pretty, patterned skater dresses and tea dresses but come the weekend I instinctively reach for my jeans. Deep down, my inner Rosie is a jeans and top person (not to mention a bit of a trainers freak).  A quick look at my Pinterest board 'Outfits and Fashion Inspiration' confirms that indeed I am a fan of the chic but casual - breton tops, dungarees, boyfriend jeans and court shoes, lots of denim and comfy sneakers.

img credit: ahouseinthehills
img credit: sincerelyjules.com
img credit: cashmereinstyle on asos fashion finder

img credit: women fashion society
I definitely admire and aspire to, outfits that manage to look comfortable and casual but not 'slobby'; the outfit above features a marl tee, denim shirt and trainers and yet she still manages to look stylish - this is definitely something I want to nail! I have to say that it feels awesome to finally find looks that feel like 'me' and to recognise that although I gravitate towards pretty skater dresses and tea dresses in the shops and online, when I open my wardrobe these are rarely the things I want to wear.  I'm now trying to rebuild my wardrobe with some key basics (a Breton top is definitely a basic!) and some accessories and other pieces that will make me feel like I've made an effort even when I'm wearing jeans and trainers.  After searching for many years, maybe normcore will be my jam.

What do you think of 'normcore'? Are you a casual dresser or do you feel underdressed in anything less than a dress and heels?

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13 comments

  1. Oh my god Rosie!!! I think we're the same! I love wearing jeans and trainers but really struggle to find things that are stylish and so end up buying dresses I don't feel comfortable in! I think I shall be looking into this normcore you speak of!! :) Thanks for the intro! Anna xxx

    ps/ I love your style!! x

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  2. I like the look but it does not look good on me as a chubby girl. Finding jackets that hang nicely and jeans that don't make me look dumpy is a nightmare. I definitely feel odd if I'm not wearing a dress or wearing something jersey but I don't think any of the looks above are anything but chic.

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  3. Finally, a 'trend' for me! I adore jeans and tshirts, I try dresses but just feel and look a bit daft, jeans or trousers are the best for me, time to get hunting for inspiration! Xx

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  4. I'm a casual fashion person I love the idea of norm core this is one trend I can sit back and do nothing for ;) x

    http://rinicawrites.blogspot.co.uk

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  5. I think normcore is definitely my thing. I have classes Monday-Friday and work Saturday/Sunday so I don't care about getting stylish when I come home!
    Hayley
    Water Painted Dreams xxx

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  6. Oh normcore.. I like the idea of this too, but I don't like the idea of trying to look like you're not trying! Just seems weird to me. I think the key to the look is good quality pieces, and also having great hair! Having good hair just seems to make any outfit look polished. That is definitely something I am yet to master ;) xxx

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  7. from what i've read over the past few months i'd say this is still too flashy for normcore! i'm down with it though, i love smarter stuff with proper trainers, looks best of women. COS clothing and any of Nike's, some girls have it easy.

    Buckets & Spades

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  8. Normcore - what the crap! How is dressing 'normally' a trend? If one was to dress 'normally' that would hardly be a trend! I don't understand why people need to choose a trend to fit into. Dress how ever the hell you want to Rosie! You look stunning in your dresses or in your jeans and t-shirt. Don't stress about the need to conform or any of that BS. Society runs so much of our life already, don't let them take it over.

    Paris x

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  9. I always find it hard to get the balance right of looking casual and comfy…and just looking like I put no effort in! It probably doesn't help that my taste in fashion is largely dictated by my mood which means there's no real continuity when it comes to my wardrobe! Definitely time to invest in some basics!

    Rachel | AMomentInTime.
    x

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  10. Great outfits!

    teaswag.blogspot.com

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  11. I'm definitely a casual dresser although I do like to get dolled up from time to time. I used to live in tights and dresses but now I'm a jeans and tshirt kind of girl :)

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  12. Ohhh so THAT's what normcore means! I love that kind of style. I am forever trying to look cool and casual in an effortless kinda way but I NEVER LOOK LIKE THE GIRLS IN THOSE PICTURES! Crying! I am the same as you - I love a good skater dress but I feel much more myself in jeans & Nikes.

    Kirsten | kirstenlearns.com

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  13. It depends on my mood. I daydream of a simple minimal look in monotone and yet always end up looking crazy. I can't do jeans and hoodie as I don't feel it suits me.

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Thank you in advance for your lovely comments, they mean the world to me! If you have a question or want to get in touch, tweet me at @rosieoutlook.