The new advert focusses on the love affair the makers of their furniture have with their designs, it's quite tongue in cheek and fun and I'm looking forward to spotting it on TV.
In conjunction with the advert, they're asking bloggers what they find irresistible and using the hashtag #irresistiblyMADE.
The piece of furniture in our house that I find most 'irresistible' is our 1979 Ercol sideboard. I had been desperate for a sideboard for a long time but couldn't justify the prices in our local vintage shops. Tom's Gran very sadly passed away earlier this year and Tom's parents suggested we take her sideboard as Tom remembered it having always been in her house and so it had sentimental value as well as us knowing it would be very loved. The main reason we redid our conservatory recently was to accomodate this stunning piece of furniture. It's lovely knowing it's a piece we'll really treasure and take with us wherever we live.