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Benefit Stay Flawless Primer

Last Tuesday I went to Southampton with Hannah to the launch event of a new Benefit product - their Stay Flawless 15-Hour Primer, which launches on June 13th.  I'm a huge fan of Benefit products and the Bournemouth Bloggers group have visited the counter at Debenhams a few times for product demonstrations so I was thrilled to be invited to this event, and really excited to hear more about their new product.

The event was held at Orange Rooms in Southampton.  As some of you may know, Southampton is where I lived for almost ten years before moving to Christchurch so it was really nice to go somewhere familiar.  When we arrived we were given a choice of 'mocktails' and found a comfy spot in the area they'd transformed for the event - I love how much effort they put in to styling the event, there are even 15 hour primer cross-stitched cushions!

First up was an introduction to Benefit and to the product itself, from Head Make-Up and Trend Artist, Lisa Potter-Dixon.  It was really interesting hearing more about the history of Benefit - did you know that it was started by twins Jean and Jane Ford in 1976 when they flipped a coin to decide between two business start-up options (one being a casserole café and the other for a beauty boutique)? Their first product was a Rose Tint (now the iconic Benetint) and their first customer was an exotic dancer who used it as a nipple tint! It's still their most popular product (more commonly used on cheeks and lips!) One of their most popular more recent products is also a personal favourite of mine, the They're Real mascara - now the UK's number 1 selling premium mascara, with one sold every 20 seconds (wow!)

We were then introduced to the primer itself.  The Stay Flawless primer is a long-lasting primer stick, which works as a 'magnet' - locking on to foundation and ensuring it stays put, and stays fresh for up to 15 hours after application.  In a consumer panel survey, 97% said it helped foundation last longer, and 94% saw an improvement in the look of skin and their foundation. It sounds like a bit of a wonder product doesn't it? You'll have to read on to see whether it lives up to its hype!

Lisa showed us how to apply the primer, smoothing it onto the skin in circles to activate the 'magnet'.  She then applied Hello Flawless Oxygen Wow foundation with a foundation brush to show the smooth finish achieved by the primer.



Lisa has worked on numerous fashion shows and shoots and is a bit of a TV regular as a make-up expert so luckily she wasn't too fazed by lots of flashes going off as she did her demonstration....



After the demonstration there was a chance to play with the product, get colour-matched to the Oxygen Wow foundation we were kindly given in our goodie bags, ask questions of the team and dig into some pretty amazing food!


The Benefit Team hosting the event were all absolutely lovely and so knowledgeable and passionate about the brand and the products, which is really infectious! I loved their introductions where they spoke about themselves, their roles and their favourite products (I know have an even longer Benefit wishlist!)


On our way out we were given a generously-filled goodie bag with everything we needed to trial the primer, including the product itself, a Hello Flawless Oxygen Wow foundation and a foundation brush.



Having had a chance to trial the product at home I can honestly say it's every bit as great as the reports.  It absorbs quickly and easily and as well as helping make-up stay put it also evens out skintone and makes my foundation appear smoother and more matte and even.  I can definitely see this product becoming a permanent fixture in my make-up kit!  Thankyou to Benefit for organising the event and letting us test out the product - I highly recommend picking one up once it hits the shelves in a couple of weeks!

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16 comments

  1. this looks like such a fun event! amazing goody bag too :)

    you look gorgeous

    Tori

    xxx


    www.aztecmess.com

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  2. Sounds like you had an awesome time Rosie, everything looks so lovely! You looked great too, your shirt is so pretty! xxx


    holljc.blogspot.co.uk

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  3. Great post as always ...

    Love, unicorns and glitter on you. <3

    Florian,
    http://www.like-enchanted.com

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  4. Your shirt is gorgeous! Where did you get it? I've been looking for a product like this one so I think I might just check it out. Thanks!

    K x

    http://mechanical-reasonings.blogspot.ie/

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    Replies
    1. Thanks Kathleen! It's from Uniqlo, I got it about a week ago so should still be in stock! :) xo

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  5. Have you ever used Benetint? I've been thinking about getting a lip tint but don't really know where to start!
    Also, They're Real - best.mascara.ever.
    x

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  6. This sounds amazing, I need a new primer so I will be checking this out!

    Maria xxx

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  7. This looks like such an amazing event! Benefit products are amazing, so I would definitely try the new primer.

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  8. Ooooh, this sounds great! I love Benefit products and recently discovered their Pore Professional which is also amazing! beccalouisa.com xx

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  9. This looks awesome! How cute is the packaging! xx

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  10. This sounds like such an awesome product! Gutted I missed the Bristol launch, I definitely need to give it a try.

    Tara
    www.thestylerawr.com
    xoxo

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  11. I went on holiday to near Christchurch! Haha! :)
    This looks like it was a great event and loads of fun! Great post!
    www.theemeralddove21.blogspot.com

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  12. I can't wait to try this!

    Jodie x
    www.retrococktail.co.uk

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  13. I just adore Benefit. I use their mascara and brow zing everyday. This event looks like so much fun. I bet it was good to try other products too. I've always wondered what their primer is like. Great post, lovely photos too :) x
    Heroine In Heels

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  14. I put this product on in sections. i put it on my forehead and smoothed it out with my clean fingers then with my Sigma Flat Kabuki F80 brush i applied my foundation to that area only. and did the same with the other areas of my face. instructions does say to apply immediately after primer application...you dont have to be lightning fast to do this. just apply primer and foundation right after. worked wonders! i just set it with powder and it lasted all day. only touch ups i made was to my lipstick and the occational oil blotters. skin looked flawless. To get more info please visit http://help-essay.com/buy-dissertation.

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Thank you in advance for your lovely comments, they mean the world to me! If you have a question or want to get in touch, tweet me at @rosieoutlook.