We all gathered around the Benefit counter and met Alyson, Benefit's Event Coordinator for the South West. Alyson had gamely donned the 'Sherlock Holmes-esque' outfit that's part of the advertising for the launch of Fake Up. We were given an introduction to Fake Up and how Benefit develop their products, which was really interesting - Fake Up has been in development for five years whilst they worked to produce a concealer that met all the requirements; it had to be non-creasing, moisturising, and have staying power, and then had to go through extensive product testing by their panel of testers (how do I get that job?). During Alyson's introduction we were also given glasses of wine and mini cakes, which is always a little treat at events!
Alyson demonstrated the product and its many uses on Sophie, the manager of the Benefit Boutique here in Bournemouth. We're really lucky in that our Benefit not only has a huge product range but also has a brow bar and does lashes, tanning and waxing - hence its Boutique title. Alyson showed us how to use Fake Up as a concealer under the eyes, to highlight eyebrows, and even used the darker shades for contouring, illustrating just what a versatile product it is. We were then all matched to our shade (of the three) of Fake Up and shown how it could work for us. The last time I went to the Benefit counter to have a product demonstration (Fine One One) I was wearing lots of make up and felt a bit disappointed that I couldn't fully see the results, so this time I didn't wear any makeup, though I did feel hugely self-conscious when I turned up and everyone's makeup looked flawless. To be honest I am still learning about which makeup is right for me and how to use it effectively so I thought it would be more helpful to go au naturel! I was so impressed with the product and how moisturising and soft it felt on my skin. It looked so dewy and fresh and made my skin look younger which is a pleasant bonus!