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L'Oreal Feria Pastel Toning Conditioner Review

Achieving a lilac tinge to my bleached blonde hair has been a personal mission of mine for some time, so I was excited when L'Oreal announced a toning conditioner for light blonde hair that promises a pastel tone that will last 3-5 washes.  Although my hair has a bit of a purple-y hue from using purple shampoo (I've blogged about the best purple shampoos previously), it's not an all over colour and it's a bit uneven in tone so I loved the idea of having all over lilac/lavender coloured hair.  I know there are a few of you out there in search of pastel hair so I thought I ought to do a review so you know whether this is worth buying.

Here is a quick instagram photo of the box.  I bought it from Boots for £4.79.  The colour in the photo of the box doesn't really show it very well but in the photo the model has very clearly lilac hair.  You can imagine how excited I was when I lathered it on on Saturday afternoon, dreaming of lavender locks.


In case you're wanting to know a little more about the application of the product, essentially it works just like a conditioner.  You don your gloves (which come in the box), squeeze out a good amount and work it through wet hair.  You comb it through from root to end for even coverage.  You then leave it on for 15 minutes - I left it on about 20.  I had an idea that it hadn't been that effective when I washed it out as the water immediately ran clear (when you use purple toning shampoo it practically dyes the bathtub purple!)  When I dried my hair I could see immediately there'd been no difference.  I asked Tom and he said 'If anything your hair looks less purple!'

The before and after photos make me inclined to agree!


Maybe I'm not a fair test bed as my hair isn't exactly an even light blonde all over already but I expected better from this product.  My verdict? Buy one of the purple shampoos I recommended in my previously linked review and leave that on for 15 minutes instead.  That'll give you much better results that this did.

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9 comments

  1. That's a shame that it's not much cop! I was kind of thinking they might not be great when I first heard about them though. xxx

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  2. After reading your last post on purple shampoo I ended up leaving my purple shampoo on for 30minutes after combing it through (felt weird to comb shampoo through my hair...) and the used a purple conditioner after and it worked a treat! I went with the Lee Stafford one again because I couldn't find the others in Boots and I was in a hurry. People keep commenting on how my hair has a lilac hue to it but I think I'd leave it on for a good 45minutes next time to really make it lilac-y. My hair is much shorter than yours though so maybe that's helping me get an even tone through it? Thanks for the review on this though as I probably would have brought it to try it out, now I know not to waste my money! (you're becoming my hair guru by the way!!) xxx

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  3. Your hair definitely looked more purple before! What a shame :( I hate it when you get excited about a product which turns out to be disappointing!! x

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  4. Secretly, I would love to have the purple tinge like you have but I'm not sure I could pull it off! I use purple shampoos anyway and they do really work. Shame this product didn't work as well though xx

    LittleGlitter.org

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  5. Oh how disappointing! It's definitely less purple after. Great honest review though =) xx

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  6. How disappointing. I love the colour of your hair though. It is nice in a subtle way x

    http://whatisinherwardrobe.blogspot.co.uk

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  7. I use purple hair dye mixed with conditioner for lilac! and stargazer do a purple rinse which is lovely, I blogged about it here:http://www.739051.blogspot.co.uk/2012/10/purple-rinse-x2.html But I would totally recommend just mixing a teeny tiny bit of dye with conditioner or adding it to your shampoo and conditioner xx

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  8. I bought this after reading your review and am now kicking myself! I have fair to mid blonde hair naturally and had highlights put in a month ago. Really, really want a definite lilac tinge to my fringe and tips so thought if I applied this all over it would give a nice effect.
    Left it on for twenty minutes, like you was surprised when the water ran clear but thought I could actually see a hint of colour as I was rinsing so momentarily panicked that colour was going to be quite strong - I have a conservative boss.
    Dried hair, not even a hint of a tint. If anything, I have a slightly more ash tone to my hair but absolutely definitely no lilac lavender. Rubbish and am now sulking!

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  9. Wella Colour Touch /06 natural violet mixed with 1.9% gave mine a really nice pastel purple colour. It's permanent, but will come out mixed with a toning bleach powder and 20%. You can buy online or ask in Sally's

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Thank you in advance for your lovely comments, they mean the world to me! If you have a question or want to get in touch, tweet me at @rosieoutlook.