photo aro_zps7e6676da.png photo space_zps14406ce4.png photo about-me_zps78885e9e.png photo contactme_zpse460a0b1.png photo advertising_zps9b3b9c3e.png photo faqws_zpsa7fbe2a4.png photo bloglove_zps8f2ac926.png photo outfits_zps3a754277.png photo space_zps14406ce4.png

1 January 2013

The best purple shampoo

Since I dyed my hair platinum blonde from the dark blonde it is naturally, I've spent a lot of time trying to find the best purple shampoo.  When I first dye it platinum blonde, because of my natural hair colour it goes quite yellow, and so I need a good purple shampoo to tone down the brassiness.  Finding the best purple shampoo for bleached hair has become quite a quest for me, and as there aren't actually that many reviews out there I thought I'd write my own so I can save anyone searching for one a bit of time and money.

There are a couple I haven't tried yet - the Joico purple shampoo is next on my list - but here are some short reviews for the ones I have.

best purple shampoo review

Klorane Silver Highlights Shampoo

Not strictly a purple shampoo, but this shampoo promises to 'brighten and illuminate' white or grey hair, and the reviews on Amazon say it's effective for taking away yellowness.  I found it difficult to lather and that it doesn't brighten my hair - no noticeable difference really.

Fudge Violet Shampoo

This is my favourite of all the shampoos I have tried.  It does give my hair a lilac-y tinge so if that's not what you're trying to achieve then maybe only use it once a week.  If it is what you're trying to achieve then leave it on for 5-10 minutes at a time and your hair will have a lovely, discreet purple hue.  It smells amazing and leaves my hair feeling really soft.

I didn't see any difference when I used this shampoo.  It seemed to be just a normal shampoo coloured purple rather than a toning shampoo as it doesn't stay purple when on the hair.

Loreal Professionnel Silver Shampoo

I've bought and rebought this many times, it's almost on an equal par with the Fudge shampoo, you just get a bit less for your money! It was recommended to me by my hairdresser and it really does counteract the brassiness/yellowness you get when you bleach your hair.  It doesn't make your hair as purple as the Fudge shampoo, it makes it more silver so if that's the effective you're trying to achieve then this one's for you.

Lush Daddy-o

I love Lush and I really wanted to like this.  It smells amazing (like Parma Violets!) and it does make my hair feel silky soft but I didn't notice any difference in terms of counteracting brassiness or making my hair look whiter or brighter.
I bought this after seeing rave reviews for it on Amazon.  It's not strictly a shampoo as it's a mousse you put on to towel-dried hair but it really is so effective.  It gives that lilac tinge and knocks out brassiness, a great little product.

Lee Stafford Bleach Blondes Shampoo

You can probably see from the photo that this was a favourite of mine and well-used up until I discovered the Fudge shampoo.  I first bought it because I bleached my hair just before going away to Cornwall and I needed to dash into Boots and grab something - this is perfect if you need something immediately! If you've just bleached your hair and need an intensive treatment rather than a shampoo I'd also recommend 
Lee Stafford Hot Shots 4 Blondes which is really effective.

So there we have it, my review of the best purple shampoo.  If you want a purple tinge I'd recommend the Fudge Violet Shampoo (£8.95), if you're just looking to knock out brassiness I'd recommend the Loreal Silver Shampoo (£8.99).  Also, if you're interested, I use Schwarzkopf LIVE Color XXL Absolute Platinum to bleach my hair.  It's the only one I've used but it works well so why change it?  Have you ever used a purple shampoo? What's your favourite?

| find me on facebooktwitter or bloglovin |

 photo homeeee_zps214aed0e.jpg


  1. I've just bought the Joico purple shampoo in the Feel Unique sale and am waiting eagerly for it to arrive. I have naturally dark blonde hair and have never tried a purple shampoo even when I bleached my hair as it tends to stay fairly cool-toned. Lately though I feel as though it may just need a shot of a toner as the ends are starting to look a little yellow-y x

    1. Ooh you'll have to let me know what you think of the Joico one, I've heard good things about it. The Hot Shots 4 Blondes are good if you need a shot of toner. xo

    2. I've been thinking about getting the Joico shampoo too. Can you tell me how did it work out for you?

  2. I use the same hair dye as you and use the Lee Stafford shampoo and conditioner atm but might try the Lóreal one to see how it makes my hair go (I'm trying to get a more white blonde so this would be better than the Fudge one right?? I have no idea when it comes to hair stuff!lol!) I'm also going to try the hot shots 4 blondes when I get paid. I'd never heard of purple toned shampoo before dying my hair blonde this time round, so this is really helpful on helping me decide which shapoo to try next! Thanks :)

    1. The Hot Shots 4 Blondes is good for taking yellow out, I'd say the L'Oreal one is probably best at getting it as white as possible, it makes it a sort of silvery colour? Good luck, let me know how you get on! xo

  3. I've tried quite a few of these, but must say my all time favourite is Joico. It is perfect - leaving on for a few minutes really tones down any brassiness, but doesn't leave your hair dry like so many. Always on the quest for 'clean' looking blonde!x

  4. I cannot tell you how much i love this post!!! I am exactly like you. My hair is dark blond and for aslong as i can remember, i have had it very light blonde. While the length of my hair stays white blonde easily, its my roots that go yellow and i have only ever tried Daddio and John Frieda. I have stuck to using John Frieda for ages now but it isnt much good, but i have never really seen any other toning shampoos out there. As i don't really want a purple tinge, i shall be heading right out to buy the Loreal one tomm lol.

    Thanks so much for this lovely slice of helpful pie :) xxxx

    1. You're very welcome! Let me know how you get on. I didn't see any difference with the John Frieda one but I don't think it is a proper toner, the L'Oreal one is such a deep purple you can tell it really tones your hair, just be careful as it can stain things it works so well! xo

    2. I bought it todaaaay!!! tra le laaaa!!! Cant wait to wash my hair later…yes i am that sad!!!!! lol.

      Thanks again xxxxx

  5. I've tried a couple you have as well, my favourite is a schwarzkopf one I get in sallys :) I find it works really well compared to all others ive tried! xx

  6. I didn't actually realise there were so many purple shampoos out there! I've been using the Provoke one, and it does the job but dries my hair out. Might try the Loreal or the Fudge one!

  7. Ahh I never knew that purple shampoos did this haha, I feel a bit silly now
    Glad I came across this when I did though, I'm a dark blonde and I may consider getting one of this when I get my highlights soon to help them look light and pretty!
    Thank you!

    Emily x - Pretty Please Blog

  8. I agree with other commenter that the joico is awesome for keeping hair blonde! It is drying on me but it's soo dark violet and does such an amazing job that I use it one a week and deep condition it afterwards.

  9. I use the Paul Mitchell Silver shampoo and its really fantastic. I have also used it to dye some golden extensions I bought a while ago and it did the job. I've also tried joico and thats really brilliant. Such a great and useful post lovely :)

    Victoria at In the Frow xx

  10. Biolage total results so silver shampoo. It's a relatively new product and by far is the best toning shampoo I've ever seen. One wash and you will notice the difference. The label says to wear gloves, so you know it's highly pigmented. (your ok if you dont tho.)
    because it's so highly pigmented, you only need to use it once a week. If you have platinum hair, you will notice a purple glow with daily use so be careful lol. It's also cheaper then all the other professional toning shampoos!

    If your looking for a toning conditioner, redken blonde glam perfect platinum. It's a lovely lilac colour and works amazing. Be sure to follow instructions, cos this is another that's highly pigmented. Only down side to this one, is its quite a bit more expensive.

  11. I've just had my hair bleached and toned but wanting more of a silver tone to it! I've read about the loreal one but most reviews online are for people who naturally have grey hair rather than bleached hair..
    Which would you recommend out of the best two to get a silvery colour? I used to have it quite grey but wanted it lighter but need to get rid of brassy yellow bleach tones too! X

  12. Do you know any hair product which will dye my hair lilac? :)

  13. The first time I ever experienced Shielo Hair Products (I tried the Smoothing Shampoo first) - it was when my hairstylist used it to wash my hair a few months ago. The first thing I noticed was it's distinct smell which was very pleasing. I left my appointment and went to a party later that night, not thinking again about the product the stylist used. I actually was able to go about three days without washing my hair after that appointment because my hair was clean but not oily.

    Imagine my surprise when multiple times at the party, people asked me what product I used on my hair because it felt so soft and smelled so good!

  14. Rosie i loved your reviews on "the best purple shampoo,s", i am a 54 year old female (almost 55),the only purple shampoo i have tried is PRO:VOK touch of silver shampoo.
    The effects were slight even after using for 2 weeks,if you are an emmerdale fan you will have noticed Lisa dingle (aka Jane Cox )had stopped hair dying about 2 year ago and her hair has a gorgeous silver effect.
    I stopped hair dying almost 2 years ago and would love the same hair effect as Jane Cox.

  15. So i dyed my hair with a light blonde color without bleaching and did ombré hair with an even lighter color. From the middle of the hair to the tips, it looks amazing: i've acomplished a very icy blonde with some violet highlights. The problem is that the roots look so disgusting! My natural goldish hair changes the dye pigments after just a few washes and it gets a very golden/coppery color, which really doesn't go well with the silver ends.
    I've been trying some purple shampoos so far, such as the schwarskopf professional silver one, which did nothing for me. After reading this article i went to a l'oreal hairsalon to buy the one you recomend here, but they told me it would mess up my haircolor even more, since i do not have grey or white hair and I ended up buying the l'oreal violet shampoo for blonde or highlighted hair. It is so bad that the day after trying it out, I had to dye my hair!! It gave such a yellow tone to it, and got it darker. Arght, such a mess!
    Now i don't know if I should try L'oreal silver, because I had such a bad experience! I've been thinking about the Fudge one you recomended too or even the Joico one. What do you think?
    Can't wait to hear from you!
    (sorry about my english, Portuguese girl over here! :b)

  16. Have you tried the PRO:VOKE Touch of Silver? I love it only costs about £3 I've been using it for about 3 years now.

    Jenny :)

  17. I use an Australian brand called De Lorenzo Silver Shampoo. I got recommended this by my hair colourist and I can say that I am quite pleased with the results! It has a lovely herbal scent and leaves my hair noticeably toned in just one use (from having very brassy/yellow tones). On the bottle it says to leave it in for 5 minutes, but I leave it in for up to an hour because I like the purplish tone it leaves when left on for longer. Can't recommend it enough!

  18. I'm so glad I found this! I also dyed my hair with the same one you did, and have found that after several days the brassiness is almost unbearable! I liked the original colour but it's not what I've got anymore :( Going to definitely try some of these to sort it out. On a side note, do your roots seems to grow out really quickly with that dye or is it just me?

  19. The Joico shampoo is terrible! It gave me the worst build up, I still have half a bottle of both the shampoo and conditioner that I do not plan on using up. Everyone's hair is different so I can't say don't try it, but if have naturally dry, frizzy, highlighted hair, and it really didn't work for me.

  20. I swear by the OSMO one!

    Cheryl x

  21. Bleach London is good, I haven't tried any others yet but seems to do a good job!

  22. This was the perfect post for me to read at the moment, I've being using the Provoke Silver Shampoo which despite rave reviews I can't see that it works very well for me. I'm going to try the L'Oreal one I think.
    Amy x


Thank you in advance for your lovely comments, they mean the world to me! If you have a question or want to get in touch, tweet me at @rosieoutlook.