Joules are one of those such brands for me. More than anything I love their brand identity and everything they stand for. For me, Joules is wellies for splashing in puddles in or pulling on before muddy dog walks, dresses and cardigans for summer barbecues and jumpers for pulling on whilst eating fish and chips on a bench by the seaside. Gilets for chasing chickens around the garden in, padded jackets for donning before heading off to a market and pajamas for snuggling in front of a fire with a large mug of hot chocolate. I love their chip fork labels threaded into the clothes tags, their floral prints and their utterly gorgeous homewares (who could ever drag themselves out of bed if it looked like this?)
|joules tweed jacket: £89*|
Joules recently got in contact with me and very generously asked if I'd like to try one of their coats. I picked this tweed jacket as I thought it would be perfect for wearing on walks and that I wouldn't feel out of place if the walk then ended up in a country pub for lunch (which of course it inevitably does!) It's such a gorgeous jacket 'in the flesh' and feels much like it woukd be much more expensive than it is, the quality is amazing. I took it for a little trip out with the dog and Tom's parents last weekend in Brockenhurst and it kept the cold out and of course fared well in the pub afterwards! I do love Autumnal days like that and I know my new jacket is going to be coming on many similar trips with me! Thankyou to Joules for being so generous.
Ooh, just seen that Joules have 25% off until 25 November with the code PRESENT - go and treat yourself!